For the holidays we brought to life the idea of doing is a gift that you can share with others. Our Workshops work created significant traffic to stores with +146% registrants (~750k) for holiday workshops over two weeks while our Hispanic creative achieved “Best in Culture” performance from CIIM.

To help build our brand we partnered with Shaq and the NCAA to bring to life a campaign with tips on How to March Madness complete with a Bleacher Report partnership, dedicated How-To landing page, Final Four activation, creator/social content, and new branding/design for The Home Depot brand.

To help fill the skilled trades gap, we created a campaign to raise awareness of The Home Depot Path to Pro program and connect a new generation with the trades. We launched the campaign during the college football season complete with social hype videos for real tradespeople and a site overhaul which saw over +30% program profiles and ~400K unique site visits.

Sometimes home improvement projects can get stuck, but The Home Depot App can help get things moving again. This campaign focuses on all the innovative, award-winning features of our app that doesn't stop.

Most retail apps are made for shopping, but at The Home Depot, our app is made to get you back to doing. This campaign focuses on the innovative features of our app and how they make for the ultimate toolbox in the palm of your hand. We also brought fresh design and animation thinking to brand our app in a bold, graphic approach.

What better way to show how to score DIY goals than with Mexican Team Legends Jared Borgetti and Oribe Peralta. Using their iconic goal celebrations, we showed how anyone can get things done with The Home Depot.

The Home Depot Retool Your School Program is committed to championing HBCUs and this year we powered up our grants by double and quadrupled our total commitment in addition to partnering with over 36 HBCUs to upgrade their campuses. We also branded this program with new design work, logos, animations, and a legit marching band beat to bring it all together.

Women are a driving force in home improvement. From seasoned Pros to DIY newcomers, The Home Depot wants to spotlight the women that are getting things done. In addition to a couple of films and a microsite to share their stories, we partnered with our growing network of women creators and started a hashtag challenge, #DIYLikeHer, that saw over 34M views across 660 videos.

We went to Fairbanks, Alaska, to find out if The Big Man himself shops at The Home Depot. This campaign shows the dedication of our associates to any customer, no matter how famous, and the stories, told by real associates, are a unique way to thank them for what they do every single day.

For over 30 years, The Home Depot and its associates have shown up for their communities during times of disaster. This campaign honors the hard work of those associates and communities and includes a short documentary made in partnership with Imagine Entertainment. Over 100 interviews were captured to bring this story to life and it debuted inside The Home Depot- Joplin store that was rebuilt after being leveled by a tornado.

The Home Depot's love letter to the Doers committed to their work, people, and communities and a reminder of our core values that show everything we do is for them. These real stories from actual customers celebrate the skilled trade industry and help to highlight our Path to Pro initiative.

At The Home Depot, I’ve had the opportunity to name and help create a new design system, say thanks to the OG DIYer Norm, bring the brand into the metaverse, and elevate our partnerships and brand.

We partnered with Twitch to create ads just for gamers. We turned our ads into a game with buried clues and rewarded those true gamers/fans that followed along. Nothing to see here.

We created simple, upbeat films to help launch Coca-Cola Energy.

Covid-19 created a unique strain on aluminum can supplies, so we created an ice-cold campaign that focused on crisp, cool Sprite in plastic bottles. Video, Digital, OOH, Radio

We launched Coca-Cola with Coffee while garnering almost 4 billion earned impressions in the first week. Film, OOH, radio, digital, POS

On the 50th PRIDE Month Anniversary, we marked the moment with a beautiful message of love. It debuted on the day the Supreme Court ruled in favor of LGBTQ+ employees being covered under the 1964 Civil Rights Act.

An assortment of goodies.

Selects from our 2020 work on the Coke Times Square sign.

We had the opportunity to keep Googlers refreshed in their new headquarters. We were asked to keep the advertising to a minimum so we showcased our portfolio in a new way with the help of our friend Harry, our tiniest employee, and beverage coolers with transparent TV screens for doors. Harry, with the help of motion capture, keeps up with the coolers and gives passersby a nudge to stay refreshed. It's all in a day's work. POS.

We set up fascinating facts about how bugs are smart, then showed how Zevo outsmarts them using nature against them. Bugs are smart, Zevo is way smarter. Film, Digital, Print, Art Direction, Copywriting, Illustration, Animation

Storytelling from within.

A social video to introduce the suite of flavors for the launch of AHA.

Outdoor signage for entry from the parking garage into the new American Dream mall in NJ.

We partnered with Six Flags to create an epic Fright Fest spot. Feature film director Ben Wheatley to the rescue.

We partnered with Six Flags to create an epic summer adventure spot for their Go Big thrill park campaign. We had to make sure it felt epic so we worked with feature film director Ben Wheatley.

Use your head to solve problems

Led the creative strategy, story telling, and art direction for the content on the world's first and largest robotic sign. Animation: BUCK

Some fun animation exercises.

Led the creative strategy and art direction for the content on the world's first and largest robotic sign.

Animations here!

We had the opportunity to end Coke's seven week ad hiatus due to Covid-19 with a return to TV during the reopening of NASCAR with a remake of a Spanish-language spot from Argentina.

During the Covid-19 pandemic, we used a large brand, Coca-Cola, to create a 'support local' campaign for all of those businesses that needed a little love. The inspiration of a classic neon 'open' sign felt perfect for NYC and small shops. OOH, Digital, Radio.

We were asked to create a Times Square AR idea. We partnered with Snapchat to bring our dance crew of polar bears to life around TSQ and flooded the area with snapcodes on OOH. OOH, Snapchat AR

The Coca-Cola Company wanted to show respect during the celebration of life for John Lewis. In roughly 24 hours we took over the digital OOH network around Atlanta to salute his life of heroism. OOH, USA Today, AJC.

We were asked to come up with a way to market a few brands together with Sprite Ginger as the lead. Enter The Spring Collection. A flavor drop of Fresca, Fanta, and Sprite that creates the perfect portfolio for the season of music festivals, grilling, outdoor adventures, and poolside parties. POS, Digital

We had the opportunity to create Coke's first large scale AR activation. We brought the magic of our bears' home to everyone during the holidays including games, music, and fun at the tap of a finger. We also helped launch Coke Cinnamon at a unique Target Wonderland event in NYC complete with sampling, AR fun, and a surprise visit from our cuddly polar bear.

We helped name, design, and photograph smartwater's new smartwater+ innovation with added benefits. We also overhauled the brand's flavor packaging and designed some print for the launch of the new sport cap bottle.

Spreading the word for the 2020 voting season via classic Coke campaign slogans.

A new design treatment for POWERADE with the launch of Ultra and Power Water.

We were asked to come up with a look a feel to launch a new sub-flavor for Sprite. Our POS and Digital assets helped to drive the art direction for the rest of the campaign. POS, Digital

We shot stills for Coke and Six Flags to be used in POS, Digital, and Social for Spring, July 4th, and Fright Fest.

A new mark for the BLM movement.

For the Coca-Cola 600, we designed Austin Dillon's #3 car complete with a new mark to commemorate Memorial Day that was also used in OOH and Social.

Genexa, a clean medicine company, wanted to show off the simple ingredients they have in their medicine. So we launched an Un-fun Fact campaign that showed what's inside.

An innovation that takes hydration tracking to another level with AI and specific beverage recommendations.

Fun social filters made with Spark AR.

A fun and simple video for the launch of United Sodas.

A Juneteenth illustration inspired by the lyrics and meaning behind The Beatles's "Blackbird" song.

A colorful and organic title graphic and animation for the summer depicting the feeling of being fulfilled.

An animation for supporting others in times of need no matter who you are and in situations when we can't be as close as we want to be with each other.

A title graphic about being part of a community.

A title graphic for Easter where small wins start with a spark.

We were asked to help launch a new spicer Sprite Cran. Our spiced-cold Winter Spiced Cranberry was unveiled as any holiday gift might be...wrapped in deliciousness. OOH, POS, Digital, and Social

We updated POWERADE's new logo, other marks, and gear by leaning into the inspiration of the 'stripe' and its place in sports. We established a new font family in DIN Pro, developed a POS system, photography guides, sideline gear, premiums, and OOH treatment.

Sprite wanted to show some love for LeBron, his upcoming season, and congratulate him on his big move to LA. We took over every digital board in LA LIVE and all of Sprite's social channels to be the King's colors for his first game. We created purple and gold cans for influencers and planned realtime post for his big debut. LBJ himself thought it was "dope" too. Purple and gold–fit for a king. OOH, Social

The World of Coca-Cola needed to differentiate themselves from the Coke brand. So we created new photography and illustrations and pushed out content to showcase the moments of ahh that are housed within The WOCC. We targeted Spring Break, Summer, & Winter Holiday to entice our audience to come Discover a World of Ahhs. OOH, Print, Digital, & Social.

smartwater launched two new products – smartwater antioxidant & smartwater alkaline. Our 'fit smart in' campaign shows the San Fran & LA audience when to partake during their busy day. OOH, Digital, POS

The King makes a splash with Lymonade.

Update the company's logo to represent a wider breadth of its beverage portfolio

Coca-Cola wanted to share some love and help spread good vibes around the world. We teamed up with the Social Center to help design, animate, and bring to life this idea with over 93 posts on no other day but World Kindness Day. We also used our iconic Times Square billboard to let everyone know about our 'Refresh the Feed' initiative. Social, OOH, Print, Apparel

We launched a new set of teas made with locally sourced fruit complete with handmade illustrations, typography and other details to give a handcrafted feel.

Sprite launched a new product – Sprite Lymonade. What better way to sell our product than in a store donning all the bodega and lemonade stand accoutrements reimagined with that crisp, cool Sprite style? Just a splash makes all the difference. POS, Wild Postings

For the 2019 NBA season, Sprite asked us to create a look and feel for their new Thirst For Yours campaign. We updated in-venue signage as well as POS that can be customized for their 16 NBA partners. In-Venue, POS

Sprite launched a new campaign and with it needed a new look for its POS. In keeping with the campaign, we created a look that has a maker's vibe and included up-and-coming artists' photos, social handles, and their inspirations as we put them on even our POS.

Our task was to use Coca-Cola's sip & scan platform to create habitual scanning during the holidays. We created quality time games that used a group call and response device which progressed rounds per scan and brought the fun to a portfolio of twelve brands.

With our history of reminding folks to Enjoy, we continue to ask people to enjoy a place where only a Coke will do, LA Live. We highlighted the 'LA' in our name to showcase the unique tie of our two worlds and to nudge people to enjoy them together.

Recruit the best creative talent, faster.

We created signage for Sprite's new starting lineup with both brand focused and team customizable options. Print, Digital, POS

EA FIFA 18 and World Cup Promo Bottle, Gear, and POS

Some quick illustrations for the family's Disney trip.

Illustrations showing how busy the holidays can become.

We created a design system and wordmark to launch a zero sugar offering. We kept the vibrant colors of the brand intact while creating enough difference to distinguish this product from the base product. We also designed and illustrated icons for a new mango beverage and worked with the brand to start selling 4-packs.

Create a new communication and creative strategy for SURGE while providing an update to their identity.

Sprite Tropical Mix Launch

Poster commissioned for a friend that was starting his own business

Designs and Concepts for Coca-Cola

Bottle for Dan's induction into the AAF Hall of Fame

An answer to a design challenge for the future of space travel

NASA released some photos that were too good to be so still

UX/UI

An answer to a design challenge for the future of space travel

Our innovation team asked us to brand and create a delivery system for a potential future product.

Thoughts on a redesign for drinksmartwater.com and completed Jen Aniston OOH optimization.

A selection of various print ads.

A sermon series about how the Bible's heroes aren't the usual suspects.

People, Places, Things

Ceramics, Painting, Drawing

Ideas for fizz.

Ideas for OOH 2016

Playing with Wacom tablet

Venturing and Emerging Brands Logo and VIS redesign

A collection of 3D works and motion graphics

Poster design in memory of Geraldine

Image for a funny skit.

Garden Party invite for 1st birthday party.