Director: Katina Mercadante | Partners: Robin Fitzgerald, Jenn Tranbarger
My Roles: Creative Direction, Art Direction, Content Strategy, Copywriting, Design
Discover Your Power
Women are a driving force in home improvement. From seasoned Pros to DIY newcomers, The Home Depot wants to spotlight the women that are getting things done. In addition to a couple of films and a microsite to share their stories, we partnered with our growing network of women creators and started a hashtag challenge, #DIYLikeHer, that saw over 34M views across 660 videos.
Creative Direction, Art Direction, Film