smartwater launched two new products – smartwater antioxidant & smartwater alkaline. Our 'fit smart in' campaign shows the San Fran & LA audience when to partake during their busy day. OOH, Digital, POS

We were asked to come up with a look a feel to launch a new sub-flavor for Sprite. Our POS and Digital assets helped to drive the art direction for the rest of the campaign. POS, Digital

We updated POWERADE's new logo, other marks, and gear by leaning into the inspiration of the 'stripe' and its place in sports. We established a new font family in DIN Pro, developed a POS system, photography guides, sideline gear, premiums, and OOH treatment.

The Coca-Cola Company wanted to show respect during the celebration of life for John Lewis. In roughly 24 hours we took over the digital OOH network around Atlanta to salute his life of heroism. OOH, USA Today, AJC.

An assortment of goodies.

At The Home Depot, I’ve had the opportunity to name and help create a new design system, say thanks to the OG DIYer Norm, bring the brand into the metaverse, and elevate our partnerships and brand.

Outdoor signage for entry from the parking garage into the new American Dream mall in NJ.

Sprite launched a new product – Sprite Lymonade. What better way to sell our product than in a store donning all the bodega and lemonade stand accoutrements reimagined with that crisp, cool Sprite style? Just a splash makes all the difference. POS, Wild Postings

An innovation that takes hydration tracking to another level with AI and specific beverage recommendations.

We were asked to come up with a way to market a few brands together with Sprite Ginger as the lead. Enter The Spring Collection. A flavor drop of Fresca, Fanta, and Sprite that creates the perfect portfolio for the season of music festivals, grilling, outdoor adventures, and poolside parties. POS, Digital

Create a new communication and creative strategy for SURGE while providing an update to their identity.

We helped name, design, and photograph smartwater's new smartwater+ innovation with added benefits. We also overhauled the brand's flavor packaging and designed some print for the launch of the new sport cap bottle.

Sprite launched a new campaign and with it needed a new look for its POS. In keeping with the campaign, we created a look that has a maker's vibe and included up-and-coming artists' photos, social handles, and their inspirations as we put them on even our POS.

We created a design system and wordmark to launch a zero sugar offering. We kept the vibrant colors of the brand intact while creating enough difference to distinguish this product from the base product. We also designed and illustrated icons for a new mango beverage and worked with the brand to start selling 4-packs.

A new design treatment for POWERADE with the launch of Ultra and Power Water.

With our history of reminding folks to Enjoy, we continue to ask people to enjoy a place where only a Coke will do, LA Live. We highlighted the 'LA' in our name to showcase the unique tie of our two worlds and to nudge people to enjoy them together.

For the 2019 NBA season, Sprite asked us to create a look and feel for their new Thirst For Yours campaign. We updated in-venue signage as well as POS that can be customized for their 16 NBA partners. In-Venue, POS

EA FIFA 18 and World Cup Promo Bottle, Gear, and POS

Ideas for fizz.

We created signage for Sprite's new starting lineup with both brand focused and team customizable options. Print, Digital, POS

A selection of various print ads.

We launched a new set of teas made with locally sourced fruit complete with handmade illustrations, typography and other details to give a handcrafted feel.

Thoughts on a redesign for drinksmartwater.com and completed Jen Aniston OOH optimization.

Bottle for Dan's induction into the AAF Hall of Fame

Designs and Concepts for Coca-Cola

Our innovation team asked us to brand and create a delivery system for a potential future product.

Sprite Tropical Mix Launch

We were asked to help launch a new spicer Sprite Cran. Our spiced-cold Winter Spiced Cranberry was unveiled as any holiday gift might be...wrapped in deliciousness. OOH, POS, Digital, and Social

Ideas for OOH 2016

Venturing and Emerging Brands Logo and VIS redesign