Director: Chris Sargent | Partners: Nicole Gess, Catie Ivey, Megan Casey, Salome Guruli
My Roles: Creative Direction, Art Direction, Design
Going Pro
To help fill the skilled trades gap, we created a campaign to raise awareness of The Home Depot Path to Pro program and connect a new generation with the trades. We launched the campaign during the college football season complete with social hype videos for real tradespeople and a site overhaul which saw over +30% program profiles and ~400K unique site visits.
Creative Direction, Art Direction, Graphic Design