Social posts by Social Center
LeBron X Sprite
Sprite wanted to show some love for LeBron, his upcoming season, and congratulate him on his big move to LA. We took over every digital board in LA LIVE and all of Sprite's social channels to be the King's colors for his first game. We created purple and gold cans for influencers and planned realtime post for his big debut. LBJ himself thought it was "dope" too. Purple and gold–fit for a king. OOH, Social
Creative Direction, Art Direction, Illustration